e you exploring franchising, and wondering why fitness franchises are so successful? Watch this interview with Lance Farrell to hear why.
Are you ready to challenge yourself with this pop quiz?! Are franchises: (a) bought, (b) sold, (c) awarded, or (d) all of the above? So, what is the answer? You buy the franchise, and a franchise salesperson selling the opportunity awards you the opportunity at the end of the mutual evaluation process. We use the word ‘buying’ a franchise because you’re investing your money into the franchise.
One of the most popular questions that I’m often asked is how do I become a top performing franchisee? Look, nobody ever said “yes” to a franchise business because they want to be average. The funny thing is that people use average performance numbers to then make their investment decision rather than focusing on the top performing people in the franchise system.