Why do people think that working for yourself is so hard? And why is that so unsexy??
Every day I meet people who have spent 20 or 30 years in Corporate America working hard for somebody else’s benefit. They’ve missed dance recitals and soccer games. They’ve given their time, their energy, their education for the purposes of their company. And now maybe, through no fault of their own, they’ve been laid off and they found The Daly Coach and they’re looking for that ownership role. They’re looking to control their financial future. But then they say to me, “I don’t really want to work full time anymore. I want to be part time.” And I say, “Nooo! This isn’t the time to be thinking that right out of the gate!”
The thing to remember, is that franchising has an advantage over entrepreneurship in that when you say “yes” to a franchise business, you’re buying into a proven toolbox that will allow you to work on your business rather than in your business, and the leverage that a readymade brand and a proven business model can offer you, compared to going out and starting from scratch, creating all of those tools… But that does not imply that the owner does not have to work and sometimes work hard.
I believe when people really talk to me about not wanting to “work hard,” I think they just need a mental break from being challenged by somebody else’s goals, working for people that they don’t necessarily enjoy, managing people that they didn’t get to hire, being held to timelines that they can’t commit to, and doing work that’s not inspiring to them. All of that IS hard work, isn’t it?
But when you come to the idea of owning your future through a franchise business and you work with The Daly Coach, I am going to work with you to find the business that you want to wake up for, that you’re excited to go take on the challenges of that business. You’re not going to be working for somebody else’s goals and somebody else’s gain. You’re going to be working for your OWN financial future. And I believe that that’s where you’re going to find freedom. And in that freedom, that’s where it’s not going to feel like hard work.
But even when you find the perfect franchise match for your skills, it does not mean that you won’t have a learning curve of business ownership. And even if the franchisor is saying that you only have to put in 20 hours a week, you may find that you WANT to put in more than 20 hours a week in the beginning just and feel competent in what you’re doing as the leader of your organization.
In my years as a Franchise Consultant, I’ve developed what I call the Daly Plan, which breaks your goals down into small, achievable steps that you’ll follow. And when you come to work, you come prepared knowing exactly what you have to achieve today in order to be on track where you want to end up tomorrow.
If you’d like to learn more about the Daly Plan, franchise business ownership, or how to find more freedom in your life, I’d love to help. My Franchise Consulting services are totally free to you. You’re welcome to leave any questions or comments below, and you can reach me directly using the form below!