Anyone can ask questions, gather information and explore a franchise, but how do you join the small percentage of people who actually dare to take the leap of their life and land in the safety net of a franchise? Listen in as Kim Daly, one of America’s top Franchise Consultants, explains how to achieve this dream of a lifetime!
Anyone can ask questions, gather information and explore a franchise, but how do you join the small percentage of people who actually dare to take the leap of their life and land in the safety net of a franchise?
Your power is in your why. When you first thought about owning a business, what excited you? Why did you start the process? What were you looking forward to the most? For some, they are in career transition and have felt a lack of loyalty in corporate America that makes them not want to go back. For others, it’s the dream of building a legacy for their family, and yet there are others who do it purely to create an income stream that they own and to enjoy the tax advantages and build some equity.
Whatever your why, your power comes from the clarity of that why. If you went to the doctor, and he told you that you would have a heart attack within 6 months if you did not lose weight, would you run right out and hire a personal trainer and set a clear goal to lose weight within 6 months? Of course you would, but what if the doctor didn’t say you would have a heart attack, but instead strongly suggested you lose weight to improve your health? Would you run out and join the gym? Maybe but maybe not. And if you did join the gym, would you be 100% committed to your goal of losing weight? My guess is most would not be as committed as they would if they knew their life depended on it.
The clarity that comes from the news of an impending heart attack is the same clarity you need to achieve this dream of business ownership. You have to get specific with yourself. You have to dream bold dreams. You have to force yourself out of your comfort zone. I have a plaque on my desk that says “If your dreams don’t scare you, they aren’t big enough.”
There is power in a clear, specific why set to a plan that you can execute on a given timeline. Find your dream business. Connect what it can offer you to your life, and dare to jump. The right franchise will only allow you to free fall for a short time before that safety net rises up to support you.
You can do it!! Let’s go!!