The highest priority for success in business is sales. Without revenue you have no business.
So, if you’re thinking about owning a business, and you’re not comfortable with sales, you may want to consider investing in some sales training courses and books.
Sales is a skill that can be learned. If you own a business, more than likely, you will be managing a sales team or sales funnel not out selling yourself, but the more you understand about the psychology of selling and overcoming objections, the better equipped you are going to be to help your team help your customers, and the more in control you are, the more likely you are to enjoy your business.
Just like in anything else in life that we do, pleasure and passion grow exponentially with a feeling of being in control.