To say YES! to a business investment, you need one part logic: a rational business case for the investment of money and time and two parts emotion: dreams that motivate you to get out of your comfort zone and inspire you to your own personal greatness! You’ll never invest because it’s purely the logical thing to do, and you’ll never invest if you’re excited, but you don’t have a plan. I think the emotional energy needs to be higher than the logical why because without emotion there can be no motion, and if you’re going to leap, you need a running start.
