Buy People Not Widgets

Buy People, Not Widgets

Kim Daly Franchising News

Many people believe they have to be passionate about the widget in their business in order to be successful and enjoy it. If you believe this, let me ask you….if the widget you love drives you to invest, and that widget becomes obsolete because there’s no vision from the franchisor to keep it growing and relevant, how much are you going to love that widget when you’re out of business?

Selecting the “right” franchise is about finding a franchisor partner who has vision, leadership, expertise and capital to build a brand. Buy people not widgets.